The work of kpop band and the global music phenomenon BTS inspired us to develop the BE AS WILD AS YOUR DREAMS arts project.
For this creative concept we used reconstructed images of ancient animals that lived on the Korean Peninsula millions of years ago. The incorporation of paleoart makes the campaign unique from both the artistic and the educational perspectives, encouraging the audience in Korea and elsewhere to learn more about Prehistoric Fauna and the Natural History of their land. This comes from the idea that without the knowledge and understanding of our past, we have no future.
BE AS WILD AS YOUR DREAMS arts project could be the beginning of a dialogue that would help to preserve the remains of the natural diversity that had existed before the rise of human civilization and to avert the mass extinction of species caused by human activity today.
We believe that this collaboration of music and paleoart could be a part of a global message from BTS to ARMY all over the world. Because every Person has her own inner ancient creature, and we need to release them to pursue our dreams.
Link to the press release - https://drive.google.com/file/d/1ZdALciCtbtYpsdtlyuTyXKit4KUuN0L1/view?usp=sharing
Link to the YouTube video - https://youtu.be/boMMIiJRMc4